According to the tire experts at the Goodyear Tire and Rubber Co., taking proper care of your tires can prolong tread life by as much as 50 percent at virtually no extra cost! Here are a few tips you can follow:

• Tire inflation pressure should be checked frequently.
• Tire inflation pressures should be checked when tires are cold, before they have been driven on. Driving even a short distance causes tires to heat up and air pressures to increase.
• Under-inflated tires, driven even a short distance, may sustain irreparable damage.
• The pressure should never be below the minimum listed on the vehicle placard nor above the maximum branded on the sidewall of a specific tire in normal driving conditions.
• The best recommendation is to use the inflation pressure specified on the vehicle placard. The O.E. vehicle manufacturer has determined this pressure is optimal for load; ride handling, rolling resistance and tread wear performance.
• Unless otherwise recommended in your vehicle owner's manual, inspect and rotate tires every 6,000 -- 8,000 miles.
• "Lincoln Penny" Tire Care Tip: To check the tread depth, insert a penny (Lincoln's head first) into a tire groove. If you can see the top of Lincoln's head you should replace your tires.

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